Marketing Law

We assist you with all aspects of marketing law

Our marketing law department is firmly established as a leading legal advisor to companies in Denmark and abroad in all areas of marketing law.

We help national and international companies navigate marketing law

We have extensive experience in navigating and exploiting the opportunities and challenges that marketing law presents to companies, both nationally and internationally.

The marketing of both national and international companies is facing an ever-increasing number of rules and stricter supervision from both authorities and organisations. This creates growing challenges and greater complexity for companies when they need to navigate and understand the principles and rules that influence the company’s various marketing initiatives.

In order to help your business navigate the complex aspects of marketing law in the best possible way, we provide pragmatic, high-quality legal advice in connection with:

Apps
Protection of trade secrets
Direct marketing, spam rules and consent
Domains
E-commerce
Consumer law
Unfair practices
Influencer marketing
Marketing aimed at children and young people
Marketing on social media
Environmental marketing
Price marketing
Product imitation and copy products
Comparative advertising
Unfair use of business identifiers
Misleading marketing.

Professional
and efficient advice

Our marketing law team keeps abreast of developments and is ready to assess whether your marketing complies with the applicable rules.

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Dedicated team of specialists

360 degrees on marketing law

Knowledge of the latest trends in marketing

Updated to reflect the latest legislation

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Draw on our expertise

Marketing law in relation to:

In many companies, marketing is an indispensable element. Therefore, you should always be aware of whether your company’s marketing complies with the increasing number of complex rules governing marketing activities in relation to other companies and consumers.

Technology law

For many companies, digital marketing is a crucial element in reaching new potential customers. With the digital revolution, more tracking tools are being used, including cookies, spy pixels, Google Analytics and many more. This has led to even more legal pitfalls for companies, especially with data protection law and marketing law, which often go hand in hand – but also to a greater extent with specific legislation in many industries.

At Focus Advokater, our tech and marketing team closely monitors developments and is ready to assess whether your marketing complies with the rules.

Protection of rights

Marketing law in relation to intellectual property rights (IPR) is a complex landscape where legislation and regulation intersect. The protection of a company’s IP rights (IPR), including trademarks, patents and copyright, therefore plays a crucial role in marketing law. One aspect is how your products and ideas are protected – another is how you market your products and ideas.

Focus Advokater has extensive experience in helping companies navigate the complex rules of intellectual property protection and marketing law, and our specialists are ready to help you tailor strategies that can give your business a competitive edge in the market.

Commercial and contracts

We provide advice in all areas of marketing law and in all industries. Our vision is to provide legal advice with a commercial approach so that your company’s interests are best served. We familiarise ourselves with your business, the market situation and the challenges your company may face.

Our advice is therefore not limited to the legal aspects of marketing law, but also includes tailor-made strategies that contribute to competitive advantages in the market in which your company operates.

Specialists in marketing law

Avoid pitfalls – we navigate you safely through

The complexity of marketing law is intensifying as more economic activity moves to online platforms, where the boundary between sales and marketing is more fluid. At Focus Advokater, we have a dedicated team with in-depth knowledge and experience in all aspects of marketing law.

Marketing Law