{"id":7249,"date":"2023-11-06T15:19:34","date_gmt":"2023-11-06T15:19:34","guid":{"rendered":"https:\/\/focus-advokater.dk\/?post_type=business_area&#038;p=7249"},"modified":"2025-08-19T12:10:13","modified_gmt":"2025-08-19T12:10:13","slug":"marketing-law","status":"publish","type":"business_area","link":"https:\/\/focus-advokater.dk\/en\/business-areas\/it-and-technology-law\/marketing-law\/","title":{"rendered":"Marketing Law"},"content":{"rendered":"\n<section class=\"wp-block-focus-advokater-cover-text-image mt-cover-text-image mt-cover-text-image--overlay-top-0 mt-cover-text-image--overlay-bottom-0\"><div class=\"mt-cover-text-image__inner\"><div class=\"mt-cover-text-image__image-container object-fit\"><div class=\"mt-cover-text-image__image-wrapper\"><img decoding=\"async\" src=\"https:\/\/focus-advokater.dk\/wp-content\/uploads\/2024\/01\/DSC00988a-scaled.jpg\" alt=\"\"\/><\/div><\/div><div class=\"page-container\"><div class=\"mt-cover-text-image__text-container\"><p class=\"mt-cover-text-image__tagline tagline tagline--tertiary\">Marketing Law<\/p><h1 class=\"mt-cover-text-image__title title--white\">We assist you with all aspects of marketing law<\/h1><div class=\"mt-cover-text-image__wysiwyg wysiwyg wysiwyg--white\">\n<p>Our marketing law department is firmly established as a leading legal advisor to companies in Denmark and abroad in all areas of marketing law.<\/p>\n\n\n<div class=\"wp-block-mt-employee-avatars mt-employee-avatars\">\n            <div class=\"mt-employee-avatars__inner\">\n                        <div class=\"mt-employee-avatars__avatars\">\n                                                            <div class=\"mt-employee-avatars__avatar\">\n                            <img decoding=\"async\" src=\"https:\/\/focus-advokater.dk\/wp-content\/uploads\/2024\/01\/maria-malling-eriksen-lille.png\" alt=\"\">\n                        <\/div>\n                                                                                <div class=\"mt-employee-avatars__avatar\">\n                            <img decoding=\"async\" src=\"https:\/\/focus-advokater.dk\/wp-content\/uploads\/2024\/01\/rikke-graff-merkel.png\" alt=\"\">\n                        <\/div>\n                                                                                                    <\/div>\n        <\/div>\n    \n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-secondary\" id=\"mere\"><a class=\"wp-block-button__link wp-element-button\" href=\"#mere\">Read more<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"mt-text-downloads\">\n    <div class=\"mt-text-downloads__inner page-container mt-block-text-outer-container\">\n        <div class=\"mt-text-downloads__text-container mt-block-text-wrapper\">\n                            \n                                    <h3 class=\"mt-text-downloads__title title--h2\">\n                        Leading specialists in marketing law\n                    <\/h3>\n                \n                \n                                    <\/div>\n\n        <div class=\"mt-text-downloads__text-wrapper wysiwyg\">\n            \n\n<h2 class=\"wp-block-heading\">We help national and international companies navigate marketing law<\/h2>\n\n\n\n<p>We have extensive experience in navigating and exploiting the opportunities and challenges that marketing law presents to companies, both nationally and internationally.<\/p>\n\n\n\n<p>The marketing of both national and international companies is facing an ever-increasing number of rules and stricter supervision from both authorities and organisations. This creates growing challenges and greater complexity for companies when they need to navigate and understand the principles and rules that influence the company&#8217;s various marketing initiatives.<\/p>\n\n\n\n<div class=\"wp-block-morningtrain-fold-out-section mt-fold-out-section slide-toggle-wrapper\" data-slide-toggle-breakpoint=\"9999\"><div class=\"mt-fold-out-section__content-wrapper slide-toggle-content\">\n<p>In order to help your business navigate the complex aspects of marketing law in the best possible way, we provide pragmatic, high-quality legal advice in connection with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Apps&nbsp;<\/li>\n\n\n\n<li>Protection of trade secrets<\/li>\n\n\n\n<li>Direct marketing, spam rules and consent<\/li>\n\n\n\n<li>Domains<\/li>\n\n\n\n<li>E-commerce<\/li>\n\n\n\n<li>Consumer law<\/li>\n\n\n\n<li>Unfair practices<\/li>\n\n\n\n<li>Influencer marketing<\/li>\n\n\n\n<li>Marketing aimed at children and young people<\/li>\n\n\n\n<li>Marketing on social media<\/li>\n\n\n\n<li>Environmental marketing<\/li>\n\n\n\n<li>Price marketing<\/li>\n\n\n\n<li>Product imitation and copy products<\/li>\n\n\n\n<li>Comparative advertising<\/li>\n\n\n\n<li>Unfair use of business identifiers<\/li>\n\n\n\n<li>Misleading marketing.<\/li>\n<\/ul>\n<\/div><div class=\"wp-block-button\"><a class=\"wp-block-button__link slide-toggle-button\" href=\"#\" data-close-text=\"Read less\">Read more<\/a><\/div><\/div>\n\n\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-morningtrain-info-boxes mt-info-boxes\"><div class=\"mt-info-boxes__inner page-container mt-block-text-outer-container\"><div class=\"mt-info-boxes__text-container mt-block-text-wrapper\"><h2 class=\"mt-info-boxes__title\">Professional<br>and efficient advice<\/h2><p class=\"mt-info-boxes__text\">Our marketing law team keeps abreast of developments and is ready to assess whether your marketing complies with the applicable rules.<\/p><div class=\"mt-info-boxes__link-container\"><div class=\"wp-block-buttons hide-at-tablet\"><div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#personer\" target=\"_self\" rel=\"noopener\">Learn more<\/a><\/div><\/div><\/div><\/div><div class=\"mt-info-boxes__grid-container\">\n<div class=\"wp-block-morningtrain-info-box mt-info-box\"><p class=\"mt-info-box__title\">Dedicated team of specialists<\/p><\/div>\n\n\n\n<div class=\"wp-block-morningtrain-info-box mt-info-box\"><p class=\"mt-info-box__title\">360 degrees on marketing law<\/p><\/div>\n\n\n\n<div class=\"wp-block-morningtrain-info-box mt-info-box\"><p class=\"mt-info-box__title\">Knowledge of the latest trends in marketing<\/p><\/div>\n\n\n\n<div class=\"wp-block-morningtrain-info-box mt-info-box\"><p class=\"mt-info-box__title\">Updated to reflect the latest legislation<\/p><\/div>\n<\/div><div class=\"wp-block-buttons hide-until-tablet\"><div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#personer\" target=\"_self\" rel=\"noopener\">Learn more<\/a><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-focus-advokater-faq mt-faq mt-faq--border-bottom mtSpacing-top-medium mtSpacing-bottom-medium\"><div class=\"mt-faq__inner page-container mt-block-text-outer-container\"><div class=\"mt-faq__text-container mt-block-text-wrapper\"><p class=\"mt-faq__tagline tagline\">Draw on our expertise<\/p><h3 class=\"mt-faq__title title--h2\">Marketing law in relation to:<\/h3><p class=\"mt-faq__text wysiwyg\">In many companies, marketing is an indispensable element. Therefore, you should always be aware of whether your company&#8217;s marketing complies with the increasing number of complex rules governing marketing activities in relation to other companies and consumers.<\/p><\/div><div class=\"mt-faq__faqs-wrapper\">\n<div class=\"wp-block-focus-advokater-faq-item mt-faq-item slide-toggle-wrapper\" data-slide-toggle-breakpoint=\"9999\"><div class=\"mt-faq-item__label-wrapper\"><p class=\"mt-faq-item__label slide-toggle-button arrow-right-red\">Technology law<\/p><\/div><div class=\"mt-faq-item__content-wrapper slide-toggle-content wysiwyg\"><p class=\"mt-faq-item__content\">For many companies, digital marketing is a crucial element in reaching new potential customers. With the digital revolution, more tracking tools are being used, including cookies, spy pixels, Google Analytics and many more. This has led to even more legal pitfalls for companies, especially with data protection law and marketing law, which often go hand in hand \u2013 but also to a greater extent with specific legislation in many industries.<br><br>At Focus Advokater, our tech and marketing team closely monitors developments and is ready to assess whether your marketing complies with the rules.<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-focus-advokater-faq-item mt-faq-item slide-toggle-wrapper\" data-slide-toggle-breakpoint=\"9999\"><div class=\"mt-faq-item__label-wrapper\"><p class=\"mt-faq-item__label slide-toggle-button arrow-right-red\">Protection of rights<\/p><\/div><div class=\"mt-faq-item__content-wrapper slide-toggle-content wysiwyg\"><p class=\"mt-faq-item__content\">Marketing law in relation to intellectual property rights (IPR) is a complex landscape where legislation and regulation intersect. The protection of a company&#8217;s IP rights (IPR), including trademarks, patents and copyright, therefore plays a crucial role in marketing law. One aspect is how your products and ideas are protected \u2013 another is how you market your products and ideas.<br><br>Focus Advokater has extensive experience in helping companies navigate the complex rules of intellectual property protection and marketing law, and our specialists are ready to help you tailor strategies that can give your business a competitive edge in the market.<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-focus-advokater-faq-item mt-faq-item slide-toggle-wrapper\" data-slide-toggle-breakpoint=\"9999\"><div class=\"mt-faq-item__label-wrapper\"><p class=\"mt-faq-item__label slide-toggle-button arrow-right-red\">Commercial and contracts<\/p><\/div><div class=\"mt-faq-item__content-wrapper slide-toggle-content wysiwyg\"><p class=\"mt-faq-item__content\">We provide advice in all areas of marketing law and in all industries. Our vision is to provide legal advice with a commercial approach so that your company&#8217;s interests are best served. We familiarise ourselves with your business, the market situation and the challenges your company may face.<br><br>Our advice is therefore not limited to the legal aspects of marketing law, but also includes tailor-made strategies that contribute to competitive advantages in the market in which your company operates.<\/p><\/div><\/div>\n<\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-focus-advokater-text-media mt-text-media mt-text-media--align-media-right mt-text-media--extra-space-top-tablet-and-under mt-text-media--extra-space-bottom-tablet-and-under mt-text-media--content-position-bottom\"><div class=\"mt-text-media__inner page-container mt-block-text-outer-container\"><div class=\"mt-text-media__image-container\"><img decoding=\"async\" src=\"https:\/\/focus-advokater.dk\/wp-content\/uploads\/2024\/01\/DSC00524-scaled.jpg\" alt=\"\" style=\"object-position:50% 50%\"\/><\/div><div class=\"mt-text-media__text-container mt-block-text-wrapper\"><span class=\"mt-text-media__tagline tagline\">Specialists in marketing law<\/span><h2 class=\"mt-text-media__title\">Avoid pitfalls &#8211; we navigate you safely through<\/h2><div class=\"mt-text-media__content-wrapper\">\n<p>The complexity of marketing law is intensifying as more economic activity moves to online platforms, where the boundary between sales and marketing is more fluid. At Focus Advokater, we have a dedicated team with in-depth knowledge and experience in all aspects of marketing law.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#personer\">Contact us<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/section>\n\n\n<div id=\"personer\"  class=\"mt-employees-dynamic mtSpacing-top-medium mtSpacing-bottom-medium mt-employees-dynamic--no-slider\">\n    <div class=\"mt-employees-dynamic__inner page-container mt-block-text-outer-container\">\n        <div class=\"mt-employees-dynamic__text-container mt-block-text-wrapper\">\n            <div>\n                                    <div class=\"mt-employees-dynamic__tagline tagline\">\n                        Marketing Law\n                    <\/div>\n                \n                                    <h2 class=\"mt-employees-dynamic__title\">\n                        Get advice from our experts\n                    <\/h2>\n                \n                            <\/div>\n\n                            <div class=\"wp-block-buttons hide-at-tablet\">\n                    <div class=\"wp-block-button\">\n                    <a href=\"https:\/\/focus-advokater.dk\/en\/people\/\" class=\"wp-block-button__link\"\n                           target=\"_self\">\n                            All persons\n                        <\/a>\n                    <\/div>\n                <\/div>\n                    <\/div>\n\n        <div class=\"mt-employees-dynamic__employees\">\n            <div class=\"\">\n                <div class=\"mt-employees-dynamic__grid mt-employees-dynamic--count-2\">\n                                            <div class=\"mt-employee-card \">\n        <a href=\"https:\/\/focus-advokater.dk\/en\/employees\/rikke-graff-merkel\/\" class=\"mt-employee-card__link\"><\/a>\n\n        <div class=\"mt-employee-card__image-container\">\n                            <img decoding=\"async\" width=\"1024\" height=\"746\" src=\"https:\/\/focus-advokater.dk\/wp-content\/uploads\/2023\/12\/rikke-graff-merkel-1024x746.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/focus-advokater.dk\/wp-content\/uploads\/2023\/12\/rikke-graff-merkel-1024x746.jpg 1024w, https:\/\/focus-advokater.dk\/wp-content\/uploads\/2023\/12\/rikke-graff-merkel-300x218.jpg 300w, https:\/\/focus-advokater.dk\/wp-content\/uploads\/2023\/12\/rikke-graff-merkel-768x559.jpg 768w, https:\/\/focus-advokater.dk\/wp-content\/uploads\/2023\/12\/rikke-graff-merkel-1536x1119.jpg 1536w, https:\/\/focus-advokater.dk\/wp-content\/uploads\/2023\/12\/rikke-graff-merkel.jpg 1560w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n            \n                    <\/div>\n\n        <div class=\"mt-employee-card__content\">\n\n            <h3 class=\"mt-employee-card__name\">\n                Rikke Graff Merkel\n            <\/h3>\n\n                            <p class=\"mt-employee-card__positions\">\n                    Master of Laws, GDPR and Marketing Law Specialist\n                <\/p>\n            \n                            <p class=\"mt-employee-card__phone\">\n                    <a href=\"tel:+4563144528\">\n                        +45 63 14 45 28\n                    <\/a>\n                <\/p>\n            \n                            <p class=\"mt-employee-card__email\">\n                    <a href=\"mailto:rgm@focus-advokater.dk\">\n                        rgm@focus-advokater.dk\n                    <\/a>\n                <\/p>\n                    <\/div>\n    <\/div>\n                                            <div class=\"mt-employee-card \">\n        <a href=\"https:\/\/focus-advokater.dk\/en\/employees\/maria-malling-eriksen\/\" class=\"mt-employee-card__link\"><\/a>\n\n        <div class=\"mt-employee-card__image-container\">\n                            <img decoding=\"async\" width=\"1024\" height=\"746\" src=\"https:\/\/focus-advokater.dk\/wp-content\/uploads\/2023\/11\/maria-malling-eriksen-1024x746.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Maria Malling Eriksen\" srcset=\"https:\/\/focus-advokater.dk\/wp-content\/uploads\/2023\/11\/maria-malling-eriksen-1024x746.jpg 1024w, https:\/\/focus-advokater.dk\/wp-content\/uploads\/2023\/11\/maria-malling-eriksen-300x218.jpg 300w, https:\/\/focus-advokater.dk\/wp-content\/uploads\/2023\/11\/maria-malling-eriksen-768x559.jpg 768w, https:\/\/focus-advokater.dk\/wp-content\/uploads\/2023\/11\/maria-malling-eriksen-1536x1119.jpg 1536w, https:\/\/focus-advokater.dk\/wp-content\/uploads\/2023\/11\/maria-malling-eriksen.jpg 1560w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n            \n                            <a href=\"https:\/\/www.linkedin.com\/in\/maria-malling-eriksen-4161bb5\/\" class=\"mt-employee-card__linkedin\"><\/a>\n                    <\/div>\n\n        <div class=\"mt-employee-card__content\">\n\n            <h3 class=\"mt-employee-card__name\">\n                Maria Malling Eriksen\n            <\/h3>\n\n                            <p class=\"mt-employee-card__positions\">\n                    Partner &#8211; Mergers &#038; Acquisitions | Intellectual Property | Marketing Law\n                <\/p>\n            \n                            <p class=\"mt-employee-card__phone\">\n                    <a href=\"tel:+4563142057\">\n                        +45 63 14 20 57\n                    <\/a>\n                <\/p>\n            \n                            <p class=\"mt-employee-card__email\">\n                    <a href=\"mailto:mme@focus-advokater.dk\">\n                        mme@focus-advokater.dk\n                    <\/a>\n                <\/p>\n                    <\/div>\n    <\/div>\n                                    <\/div>\n            <\/div>\n\n                    <\/div>\n\n                    <div class=\"wp-block-buttons hide-until-tablet\">\n                <div class=\"wp-block-button\">\n                    <a href=\"https:\/\/focus-advokater.dk\/en\/people\/\" class=\"wp-block-button__link\"\n                       target=\"_self\">\n                        All persons\n                    <\/a>\n                <\/div>\n            <\/div>\n            <\/div>\n<\/div>\n","protected":false},"featured_media":0,"parent":7243,"menu_order":0,"template":"","class_list":["post-7249","business_area","type-business_area","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Law - Focus Advokater<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/focus-advokater.dk\/en\/business-areas\/it-and-technology-law\/marketing-law\/\" \/>\n<meta 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